marketing marvel
honestly, being a mini owner is pretty amazing at times. the marketing that they come up with is insane. and expensive! look at this piece that i received in the mail yesterday. it was awesome. it was a book called "a dizzying look at the awesomeness of being small." it had a few pages, but is really a fake book. in the back were decoder tools. how funny!
you have to login to the mini owner's lounge to access more information. the first step is finding an ad in a bunch of different magazines (ok this bothers me, i don't want to buy a magazine just to figure it out - that is kind of a scam - of course i can't imagine myself at the bookstore with my decoder tools standing in front of the magazine rack either, can you say dork!). anyhoo, just good solid marketing. i love it. i admit that i was a sucker for buying the mini based on two things. it's looks and the marketing. the first year or so i collected all the marketing that they put out in magazines. i'll share those someday. they had tattoos, trading cards, iron ons etc. i even bought some off of ebay. maybe one day they'll be worth a ton of $$!
anyhoo, a knitting project is in the works. lets say you won't be surprised. it is just a twist on my current obsession :)
10 Comments:
ha! i got that same kit -- and thought it was kind of cool, but like you i wasn't too keen on sitting in the barnes and noble with the magazines and the decoder glasses on.
right now, it's kind of pissing me off though -- i just got a call from my mini service guy telling me how much my bill is going to be. ;)
I bought one of the new VW Beetles, and their marketing was very similar!
I love mini's, if I knew how to drive it would be that or a scooter.
By the way I ate the blue corn pancakes at the 5 Spot in Queen Anne.
I love that decoder!
Doooooode, I soooo want a Mini. Ever since I saw The Italian Job...oy..I've been a bit obsessed with getting one...but since the 2 yr old probably wouldn't fit in the back seat with the ginormous car seat, I'll have to keep living vicariously thru you! I LOVE the marketing. All the more reason to keep begging The Mr. to buy one for me! :)
As a marketing professional (a.k.a. slug - according to my husband) I'm thrilled with the original concepts and delivery MINI puts out there and so glad it worked well enough to get you to buy the product!
Now to apply that same creativity to the catholic hospital I work for...maybe not.
Hey, nice meeting you last night at the Knit Nite. (I was the one across the table making the Clapotis in autumn colors.) Love the stitch markers! :)
And, mine was the silver MINI in the parking lot. Any chance of getting MINI-themed stitch markers? ;)
I loved that package - although I never managed to get to the part where I need to buy magazines (and now I'm glad I didn't).
Hey!! How come I drive a Mini and I didn't get one of those secret decoder thingies in the mail?
Susan
'05 Mini Cooper S, Dark Metallic Silver, White Roof w/Black Panther interior. Goes well with all knitting projects
I work in print production and LOVE their stuff. Did you come across the little 3D cars that you pop out and fold up? So great!
Post a Comment
<< Home